Version History

On January 17, 2003, Yahoo! re-launched Yahoo! Sports. The new site brought unique content, sports personalities and real-time event coverage to fans online. The sites content was headlined by original video content created by the in-house studio team

Pepsi and Yahoo announced a partnership to launch a new program and microsite for Smash on Yahoo! Music at smash.yahoo.com, featuring original video programming from some of today's hottest musical artists. Adapted from the "Pepsi Smash" summer concert TV program on The WB Network, Smash was described as the first TV show to transition to the Web full time. By 2009, the program had been rebranded as Pepsi Music but was still going strong. Pepsi Music had featured more than 300 artists in 500 music segments and generated upward of 650 million video streams, making it one of Yahoo's longest-running music programs and one of the most successful corporate partnerships in the company's history.

In 2006, Maria Sansone went on to host the morning web series for Yahoo! called The 9, where she counted down the top stories of the day, created sketches and interviewed celebrity guests. The 9 was a daily video compilation, or vlog, on Yahoo! featuring the nine top "web finds" of the day. It launched on Yahoo!'s homepage on July 10, 2006. What set The 9 apart was that, although it had a candy-coated exterior with a bubbly host, underneath it all it was a show for web geeks. Yahoo staff members scoured the internet looking for sites with new, innovative ideas — often including goofy flavor-of-the-month YouTube videos. It also featured the "Pepsi Tenth," a segment where viewers could submit websites that the producers of The 9 had missed.

Yahoo! and Nissan North America announced the partnership in late October 2006, launching "Nissan Live Sets on Yahoo! Music" as what they called the definitive online destination for live music. It kicked off on November 15 with its inaugural performance by Christina Aguilera performing hits from her Back to Basics album. Tony Bennett, celebrating his 80th birthday, and alternative rock group Incubus were among the first additional acts announced. The production values were genuinely impressive for a web-native show. Located on the Fox Studio lot in Los Angeles, the custom-built sound stage was equipped with the latest digital video and audio technology. The set featured a Nissan lounge, branded interactive product displays, and advertising.

Yahoo's new technology business video show, TechTicker, launched in early 2008. The show was initially hosted by Henry Blodget of Silicon Alley Insider, Sarah Lacy of BusinessWeek, and Paul Kedrosky, and aimed to produce 10 to 20 original segments per weekday, focusing on financial news and targeting the CNBC crowd. The format was conversational and interview-driven — short, punchy video segments with guests ranging from economists and analysts to corporate executives and political figures. As one contemporary reviewer put it, Blodget and Task "talk to lots of people I'd like to talk to, ask questions I want asked, and then let their guests respond in some depth." The show covered a remarkably wide range despite its "Tech" name, including the economy, Wall Street, politics, and global markets.

Yahoo! and Ram Truck unveiled "Yahoo!: Ram Country" as the first dedicated country music site on Yahoo! Music, designed to serve as the ultimate online hub for country music and its biggest stars. It was described as the largest single online marketing initiative for the Ram Truck brand. The original video content was rich and varied. Yahoo produced reality-based video programming including: Going Home, a docu-reality series featuring a country music artist in his or her hometown; The Studio, a program in which a country artist performs three songs in the official "Ram Country" Studio; Music With a View, a scaled-down acoustic performance series taking place outside in a natural setting; Country Covers, showcasing current artists covering classic country songs or songs by contemporary artists; and Another Side Of, a reality segment giving fans a unique view into what the artist does in their spare time and overall lifestyle.

Fantasy Football Live is Yahoo Sports' weekly live video show dedicated to helping fantasy football managers make their lineup decisions. The show covers morning inactives, data analysis, and most importantly answers viewer lineup questions live — covering breaking news, important injuries, start/sit decisions, and flex choices to put managers in the best position to win their matchups. The most remarkable thing about Fantasy Football Live is simply how long it has run. The 2025 NFL season marked Season 20 of Fantasy Football Live, making it the longest-running fantasy show on the internet. Working backward, that means it launched in 2006, the same year Yahoo Sports started streaming live NHL games, and well before YouTube had become dominant. It has been consistently recognized by the Fantasy Sports & Gaming Association (FSGA). Yahoo Fantasy won the FSGA award for Best Video Show (Enterprise) for Fantasy Football Live, in addition to Best Product Experience and Best Audio Show.

Primetime in No Time was Yahoo!'s daily recap show offering a comical three-minute roundup of everything you missed on TV the night before. Hosted by comedian Frank Nicotero, entire evenings of sitcoms, dramas, and reality shows were distilled into a fast-paced laugh fest. Frank poked fun at favorite shows and the ones that made viewers cringe. The show launched in March 2008. It recorded nearly 150 million streams in its debut year alone, making Frank Nicotero one of the web's new superstars.

The show's growth was extraordinary:

• By November 2008, just 8 months after launch, it had hit 100 million streams — drawing 4 million streams per week with guest commentators like Coolio.

• By May 2009, it had hit 208 million views, keeping sponsor Verizon very happy.

• By March 2011, it celebrated 500 million streams. Yahoo called it "the most-watched sponsored original video series on the web," and brought in guest co-hosts Soleil Moon Frye (Punky Brewster), beauty YouTuber Michelle Phan, and musician DeStorm Power to mark the occasion.

• Frank Nicotero's two Yahoo shows combined — Primetime in No Time and the follow-up Out of Bounds — garnered over one billion views total.

Daytime in No Time was Yahoo TV's daily video recap of daytime television — the companion show to Primetime in No Time, covering the world of morning and afternoon TV: talk shows like The View, Live! with Kelly, The Wendy Williams Show, Ellen, soaps, and other daytime programming. A surviving episode transcript shows Nikki recapping shows like Live! with Kelly (featuring Idris Elba that day), The View, and The Wendy Williams Show, with a quick, warm, comedic voice. Nikki Boyer was the show's anchor throughout its entire run. Boyer is a 3-time Emmy award-winning TV host who made her mark as the host of Yahoo!'s "Daytime in No Time," becoming the most watched woman on the web with over 700 million clicks during her time there.

In November 2013, Yahoo CEO Marissa Mayer announced she had hired Couric as Global Anchor of Yahoo! News, calling her the new "Face of Yahoo News." Couric joined Megan Liberman, David Pogue, and Matt Bai, who would lead a team of correspondents beginning in early 2014. Couric debuted in the new role on January 13, 2014, in an interview with former United States Secretary of Defense Robert Gates. She later interviewed United States Secretary of State John Kerry. Her role was broad — anchoring live events, conducting major interviews, and helping develop Yahoo News' overall editorial coverage. Her interview subjects included Bill and Melinda Gates, Edward Snowden, Gal Gadot, Bryan Cranston, Joe Biden, Newt Gingrich, Loretta Lynch, and Supreme Court Justice Ruth Bader Ginsburg.

Joe Zee, who had spent seven years as creative director at ELLE, left to become editor-in-chief at Yahoo Fashion as well as editor of the site's beauty section. Yahoo described his mandate: "He will lead the vision, creative direction and development of the new Yahoo Fashion digital magazine, where he will bring his sensibility of luxury fashion and 'accessible cool.' Joe will also bring his style expertise and insider access to create video series, original programming, and special events." At launch, Yahoo Style debuted two video series — Fashion Bites and Unbuttoned — and featured an all-access pass to Fashion Week in partnership with Style.com. Zee told Adweek: "The emotion you get from a tangible magazine we're replicating online — everything from a cover to beautiful ads. The special part is that we can interact with our readers with live programming, videos and original storytelling."

Yahoo Finance formally launched Midday Movers in February 2015, produced from Yahoo Studios in Times Square, featuring daily live discussion about stories and stocks moving the market. Its first guest was Bill Gross, the former PIMCO CIO. It was sponsored by Charles Schwab and aired daily at noon ET on weekdays. By 2018, Yahoo Finance was running roughly 1.5 to 2.5 hours of live programming per day, with three daily shows: Market Movers, Midday Movers, and The Final Round. The most transformative moment came in 2018. Yahoo Finance launched a plan to extend from roughly 1.5–2.5 hours of daily live programming to 8 hours of bell-to-bell live market coverage. Oath CEO Tim Armstrong and finance & tech GM Joanna Lambert were the driving forces behind the expansion. The coverage was described as a rival to the new digital streaming business network Cheddar and, to an extent, CNBC, Fox Business, and Bloomberg. To achieve this milestone, Yahoo Finance recruited leading anchors including Adam Shapiro (formerly of Fox Business), Julie Hyman (formerly of Bloomberg TV), and Jackie DeAngelis (formerly of CNBC), who joined Yahoo Finance veterans Alexis Christoforous, Jen Rogers, Myles Udland, Seana Smith, Dan Roberts, and Melody Hahm. By January 2019, the full eight hours of programming was in place. The shows were renamed: The First Trade, YFi AM, On the Move, YFi PM, The Ticker, and The Final Round — plus the weekly Influencers with Andy Serwer on Thursdays at 5 p.m. All programs streamed on Yahoo Finance, the Yahoo Finance app, and Apple TV, with select shows and special events available live and on-demand via Yahoo on the Roku Channel. Over time the platform expanded to Samsung TV Plus, DirecTV, Freevee, YouTube, Pluto TV, and more. In September 2023, Yahoo Finance unveiled a major reinvestment in its programming, announcing four new video series. It also became the first partner to stream live programming from NASDAQ's new studio. Yahoo Finance's Tapan Bhat said: "Five years ago, Yahoo Finance pioneered day-long streaming market coverage, building an engaged audience of millions and furthering our mission to empower everyday investors with the best financial insights. Now we're building upon that with new journalistic talent and fresh content."